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Secret #9: Establishing a Clear Vision and Common Mission for Autonomous Teams

Today, I'll share with you secret number 9 of autonomous teams: establishing a clear vision and a comprehensive mission.

The importance of a clear vision and mission: Autonomous teams need a clear direction to make efficient decisions, coordinate their efforts, and feel connected to a common purpose. An inspiring vision and a specific mission can provide this direction, strengthening team cohesion and motivating members to put in extra effort.

Steps for defining the vision and mission: Involve the team:

  • Organize a brainstorming session with all team members to gather ideas and gain diverse perspectives.

  • Define objectives: Set clear and measurable goals for the team, aligned with the larger objectives of the organization.

  • Formulate a vision: Create a concise and inspiring statement that describes the team's ideal state in the future.

  • Develop a mission: Draft a specific statement that defines the team's purpose and how it will contribute to achieving the objectives.

  • Communicate the vision and mission: Present the team's vision and mission clearly and concisely, ensuring that all members understand and accept them.

Example of vision and mission for an autonomous team:

Vision: To be a top marketing team, recognized for creativity, innovation, and significant impact on company growth.

Mission: To develop and implement integrated and effective marketing campaigns that attract new customers, retain existing customers, and generate significant revenue for the company.

Benefits of a clear vision and mission:

  • Clarity and direction: Provides a clear direction for the team, guiding decision-making and strategic planning.

  • Increased motivation: Inspires and motivates team members to put in extra effort to achieve common goals.

  • Alignment: Ensures alignment of individual efforts with the larger objectives of the organization.

  • Cohesion: Strengthens team cohesion and creates a sense of belonging to a group with a common purpose.

  • Progress measurement: Allows monitoring of team progress and evaluation of its actions' effectiveness.

Additional tips:

  • Periodically review the vision and mission: Ensure that the vision and mission remain relevant and aligned with the organization's objectives as it evolves.

  • Incorporate the vision and mission into all aspects of the team: Use the vision and mission as a guide for decision-making, project planning, and performance evaluation.

  • Consistently communicate the vision and mission: Periodically renew communication of the vision and mission to keep the team motivated and focused.

A clear vision and a common mission can be powerful tools to drive the success of autonomous teams. By involving team members in the defining process, effectively communicating objectives, and providing constant feedback, teams can confidently navigate towards common goals and significantly contribute to the organization's growth.


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