There are two numbers that we can influence in our relationship with customers: increasing the number of transactions and increasing the average per transaction. The question is how?
By launching new products, we will increase the number of transactions. Sometimes a product that customers used to buy is no longer being traded. The market changes its preferences. Competition has come up with other new products. Our salespeople are in a deadlock. That's why we need to constantly come up with new products.
Every time the company proposes new products, it becomes easier to find new customers. Sales start to be customer-oriented. Through internal marketing strategies, teams begin to refocus. The market starts talking about us. Customers become curious about what's happening with us.