The next step towards generating more prospects is Writing Benefits. Essentially, after you've chosen an advertising agency or hired a marketer, you need content for all your marketing materials. Writing benefits is the foundation for all marketing materials.
What do I mean by that? In the marketing field, everything starts with content. It's pointless to have a marketer or marketing agency if you can't provide them with content. And through the process of writing benefits, you create content.
Another aspect of writing benefits is to align the customer's needs with the innovation of your product. Essentially, in relation to every customer, we need to build a bridge. This bridge, which is often discussed in the sales process, begins with this writing and involves finding the right content to communicate to the customer how your product's innovation fulfills their needs.