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The process by which we identify the marketing strategy

Don't try to be everything to everyone. If you do everything for everyone, employees and customers will become dissatisfied and the business will become unprofitable.

The goal is to see where to best focus your marketing and sales efforts.

This will allow you to stand out to your ideal client. To do this you need to go back to your experience, your core values and your core competencies.

So what is your marketing strategy?

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