The process by which we identify the marketing strategy

Don't try to be everything to everyone. If you do everything for everyone, employees and customers will become dissatisfied, and the business will become unprofitable.

The goal is to see where to focus your marketing and sales efforts best.

This will allow you to stand out to your ideal client. To do it, you need to go back to your experience, core values, and core competencies.

So, what is your marketing strategy?

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