The ideal customer is at the intersection of three essential things in business:
resources
priority
opportunities.
Resources are about your potential: the company's cash flow, the skills of the people working in your teams, the results you can deliver every time. Priorities have to do with the essence of your company: the strategy for the next quarter, the steps we take in the next period, what is urgent and at the same time important. Opportunities have to do with: market trend, immediate needs, value the customer is willing to pay.