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The process by which we identify the target market

The ideal customer is at the intersection of three essential things in business:

  • resources

  • priority

  • opportunities.

Resources are about your potential: the company's cash flow, the skills of the people working in your teams, the results you can deliver every time. Priorities have to do with the essence of your company: the strategy for the next quarter, the steps we take in the next period, what is urgent and at the same time important. Opportunities have to do with: market trend, immediate needs, value the customer is willing to pay.

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