Once you have aligned the team with the values, the core of the business, and the marketing strategy, your people need to have a vision of what the company will look like over a longer period of time.
You can choose to create a vision of the company for 3, 5, 10, or 20 years. It's up to you.
This vision will not be final, but it will help you and your people have a kind of North Star. It also helps you with something: to be able to make annual, quarterly, monthly, and weekly plans.
We have in mind the words of Napoleon Hill:
"Whatever the mind of man can conceive and believe, it can achieve."
So: how can you create a vision of the company for the next 5 years?