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The process of setting the goal for the next 5 years

Once you have aligned the team with the values, the core of the business, and the marketing strategy, your people need to have a vision of what the company will look like over a longer period of time.

You can choose to create a vision of the company for 3, 5, 10, or 20 years. It's up to you.

This vision will not be final, but it will help you and your people have a kind of North Star. It also helps you with something: to be able to make annual, quarterly, monthly, and weekly plans.

We have in mind the words of Napoleon Hill:

"Whatever the mind of man can conceive and believe, it can achieve."

So: how can you create a vision of the company for the next 5 years?



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